Babysense mobile app
my role
Product Design Lead,
Product Manager,
Researcher
project type
Mobile App Design, UX/UI
Team
Babysense
Overview
For over 30 years, Babysense has been a trusted leader in baby monitoring, supporting millions of parents and hundreds of hospitals worldwide. Building on this legacy, the company introduced a line of Smart Nursery products—such as a video baby monitor, breathing motion monitor, and sound and light machine—that seamlessly integrate with the app, providing parents with enhanced control and more effective monitoring.
From Strategy to Design
As the Product Design Lead and Product Manager, I took on a dual role in driving this project forward. Working closely with the CTO and CEO, I combined insights from market and user research, along with feedback, to shape the product strategy and roadmap. From there, I proceeded with designing the app.
Identifying Pain Points
Parenting a newborn is an all-encompassing journey that often leads to feeling overwhelmed and exhausted. Lack of sleep significantly impacts parents' well-being, leaving them uncertain and anxious about their baby's health. This fear of leaving the baby alone restricts time for other activities and fuels a constant need for updates on the baby's condition.
Also, excessive waking and crying disrupt parents' rest, while a lack of information on sleep patterns hinders effective sleep training. Moreover, nannies and grandparents often find complex app navigation daunting due to limited tech familiarity, adding another layer of stress to an already challenging situation.
Overcoming Design Hurdles
We faced two primary challenges:
Optimizing functionality within hardware constraints – Ensuring a seamless Smart Nursery experience despite the limitations of the devices.
Designing for exhausted, sleep-deprived parents – Creating an experience that was simple, intuitive, and comforting.
To overcome these hurdles, we had to get creative—thinking outside the box and diving deep into user psychology to deliver a product that truly resonated with parents' needs.
Defining Our personas
Primary
Shir
Mother
Age 27
Lifestyle
Emma’s life revolves around her newborn, spending most of her day tending to the baby’s needs—feeding, changing diapers, soothing, and cuddling. Sleep is a rare luxury, leaving her exhausted and overwhelmed. Despite the challenges, Emma is filled with love for her baby, cherishing each moment, but also seeking ways to reduce the stress and make parenting more manageable.
Pain Points
Constant exhaustion due to lack of sleep.
Overwhelmed by the demands of caring for a newborn.
Anxiety about the baby’s well-being, leading to a need for constant reassurance.
Needs and Goals
Products that offer peace of mind, reducing stress and anxiety about the baby’s health and safety.
Intuitive, user-friendly designs that don’t add to her mental load.
Tools to monitor and improve the baby’s sleep, allowing Emma to rest more comfortably when possible.
Time-saving solutions to simplify daily routines and help manage multiple tasks.
Primary
David
Father
Age 27
Lifestyle
David is adjusting to the challenges of fatherhood while balancing the demands of work and family life. Though exhausted, he’s excited and dedicated to his new role as a dad. With little time for himself, David seeks tools and resources that can help support him in his parenting journey and make the most of his limited time with his baby.
Pain Points
Struggling to balance work responsibilities with his new role as a father.
Feeling uncertain about parenting, especially when it comes to making the right decisions for his baby.
Limited time for self-care, which leads to stress and burnout.
Difficulty staying connected with his baby due to his busy schedule.
Needs and Goals
Efficiency: David values products that streamline his parenting tasks and help him maximize his time with the baby.
Connection: Despite his busy schedule, David cherishes moments of bonding with his baby. He wants products that can enhance these moments and strengthen his bond with his child.
Confidence: As a new dad, David sometimes feels uncertain about his parenting skills and looks for products that offer guidance and reassurance.
Work-Life Balance: With work and family demands, David seeks tools that help him fulfill his responsibilities as a parent without compromising his career or well-being.
Secondary
Sophia
Grandmother
Age 68
Lifestyle
Sophia is eager to help her daughter and son-in-law as they navigate the challenges of parenthood. Spending time with her grandchild brings her great joy, and she seeks to make life easier for the new parents whenever possible. Her goal is to support them while enjoying meaningful moments with her grandbaby.
Pain Points
Limited experience with modern technology, making it harder to use complex devices.
Physical limitations due to age, which can make it difficult to interact with certain products or perform tasks for extended periods.
Needs and Goals
Support: Sophia’s primary goal is to help her daughter and son-in-law with their parenting journey.
User-friendly design: Sophia needs products that are easy to use, with intuitive interfaces and minimal setup, so she can focus on caring for her grandchild.
Connection: She values the time spent bonding with her grandchild and wants tools that enhance their connection and shared experiences.
Key Metrics
Increase in daily active users, indicating higher user involvement.
Product sales increased by 15%, driven by enhanced product ratings and a surge in positive customer reviews.
Drop in customer support queries, indicating clearer, more intuitive design and better user understanding.
Increase in user satisfaction scores, measured through surveys and feedback tools.
The Design
Monitoring and Soothing
The Home Screen serves as a central hub, allowing parents to effortlessly monitor their baby’s well-being. It provides quick access to live video, breathing motion tracking, and soothing sounds and lights. The screen’s primary focus is to offer peace of mind, ensuring parents can stay informed and comfort their baby with minimal effort.
Capturing Precious Moments
The video monitoring feature lets parents watch their baby in real-time, capturing and recording special moments. With instant notifications, they never miss an important moment and stay connected to their baby’s well-being.
Quick Access to Essential Functions
The Camera Widget provides easy access to key functions like capturing photos, recording videos, talking to the baby, and adjusting settings. It simplifies the monitoring process, making it user-friendly even for less tech-savvy caregivers.
Landscape View
The Landscape view offers a larger, more immersive display for optimal baby monitoring, while also tracking breathing motion and sleep status. The main camera buttons are conveniently placed on the sides of the screen, enhancing the overall viewing experience when holding the phone horizontally with both hands.
Video History
The Video History feature organizes recordings into daily segments, making it easy for parents to revisit and save important moments.
Stay Connected while multi tasking
Picture-in-Picture mode lets parents multitask by using other apps while keeping a small, live video feed of their baby on the screen, ensuring constant supervision without interruption.
Gallery
The Gallery stores all captured photos and videos, making it easy for parents to download and preserve precious memories.
Breathing Motion & Sleep Monitoring
The monitor tracks the baby’s breathing and sleep, giving parents peace of mind and helping them make informed decisions to improve their baby’s rest.
Soothing Sound and light machine
Customizable sound and light combinations help calm infants to sleep, gently wake them in a good mood, and provide fun music for playtime.
Routines
Routines simplify sleep training with scheduled sound and light combinations, creating a calming bedtime environment. This helps establish consistent sleep patterns, soothing babies to sleep and gently waking them up, making bedtime easier for both parents and babies.
Timer
The Timer feature lets parents set precise durations for the sound and light machine, ensuring it automatically powers down once the baby falls asleep, story time ends, or after any part of the baby's routine.
Quick & simple sharing
With a QR code or invite link, loved ones can easily access the Smart Nursery, helping enhance care for the baby.
