Gaash worldwide website
my role
Web Design,
WordPress Development, Copywriting
project type
Web Design, UX/UI
Team
Individual
Overview
GAASH is an established international company with more than 20 years of experience that specializes in providing personalized logistics solutions for air freight distribution and customs clearance worldwide.
I redesigned their website to enhance the overall user experience and reflect the company's enthusiastic and energetic spirit, as well as their strong commitment to excellence.
The Project Goal
The goal of the project was to streamline communication and improve user experience on the website. This involved reducing the volume of routine inquiries by providing easily accessible information online, allowing users to find answers without needing to contact the company. In addition, we aimed to increase engagement from potential business partners by making it easier for them to connect with the company. A crucial aspect of the project was ensuring that the website was fully accessible to Hebrew speakers, creating a seamless experience for all users.
Information Architecture
The Design
Home Page
The homepage quickly introduces users to the company and its services. It features two main calls to action—“Track Parcel” for existing partners and “Work With Us” for potential partners. These buttons appear at the top for easy access, and again in the middle of the page after users have learned about the company. The “Work With Us” button is also in the navigation bar for quick contact.
Work with us
This page is designed to simplify the process for users interested in a partnership, making it easy to take the next step toward collaborating with the company.
Contact us
Alongside the standard contact form and contact information, the page features an FAQ section to help users quickly find answers to common questions without needing to reach out to the company.
FAQ
Beyond the FAQs section, a “Get In Touch” option was included for users who couldn’t find the answers they needed.
The blog
The blog features images, titles, and excerpts, making it easy for users to quickly find the articles they’re looking for.
